These Public Service Announcements made up one of my most recent projects. When asked to choose an organization, I chose the AVMA. If you hadn't already guessed, animals are a passion of mine.
In creating these PSAs, I focused on appealing to my audience (animal lovers) while maintaining consistency between the PSAs, so the audience would
connect the PSAs together. For example, I chose the same phrase and sound byte to end each PSA.
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